VELUCE was founded in Zurich with the aim of rethinking classic eyewear.
Our goal is to combine timeless designs with a modern lifestyle. We believe in understatement, in quality you can feel, and in details that make all the difference. Inspired by iconic shapes and crafted from high-quality Italian materials, we create eyewear that embodies style, durability, and elegance. Our designs stand for clean lines, superior craftsmanship, and a quiet form of luxury that doesn't need to be loud to make a statement.

VELUCE is more than just a brand that creates unique eyewear.